Through research: packaging will play a key role in reducing global food and product waste;Brands with e-commerce businesses will revitalize packaging to enhance their customers' consumption experience;Consumers are more inclined to embrace "minimalism", so the use of simple and clear packaging brand in product design will be favored;The brand will also put the protection of the ocean in the key position of packaging development under the appeal of the whole society for environmental protection;Packaging is becoming an important factor in the selection of products for sale in brick-and-mortar business centers.
What all five trends have in common is communicating fully with your customers.It is the core factor for the successful development of the packaging market in the next year to understand what the customer needs are, and then take it as part of the brand information platform and use product packaging elements to interact with it.If brand owners accurately grasp consumers' demand for product packaging and interact with customers through personalized sales model, it will bring new leverage for its development.
1. The concept of consumption needs to be cultivated
In 2019, sustainable development will become one of the packaging issues that consumers are most concerned about. Consumers will begin to understand the role of product packaging in sustainable development, especially its role in food preservation.Packaging does not need to be complicated in terms of innovation. The key is to communicate about packaging issues. Brand owners need to cultivate consumers to understand the role packaging can play in eliminating food waste and food preservation.
The shelf life of fruits and vegetables, such as cucumbers, can be greatly extended by using vacuum packaging.Consumers may think that vacuum compression packaging products are just simple packaging of food, is irrelevant.But brands need to tell consumers why the packaging process is good for keeping food fresh.
2. Internet consumption is affected
The second trend of packaging market in 2019 is that product packaging will have a huge impact on the growth of shopping network in 2019.Some measures can be taken to ensure that the physical interaction between consumers and products in physical stores will not be lost in today's shopping network environment.
Brand owners spend a lot of time and energy building their brand assets, so in the past few years, brand owners have made significant progress in packaging.Investment in product packaging is very important for the e-commerce industry, and brands do not need to invest too much in their production supply chain.When consumers receive the product at home or in the corridor and open it, these truly reflect the unpacking experience of consumers for a specific brand is very valuable, which is crucial for the brand to customize its product packaging strategy.
3. The importance of ocean changes
The third trend of packaging industry development in 2019 is ocean change.This is because consumers are increasingly aware of the importance of environmental protection. One of the main reasons for this awareness is the harm of plastic pollution to the ocean.Brands that use recycled plastic from the ocean in their packaging, or those that say they are trying to reduce the amount of packaging waste going into the ocean, can win the trust of the market, according to minter's research.
The problem of Marine plastic pollution makes people have a deeper understanding and higher attention on product packaging, environmental packaging, what brands can do, what consumers can do, and the interaction between them, which can prevent more waste of packaging.
Minimalism was in vogue
In such a fierce market competition environment, brand owners may think that providing high-quality product packaging is the best way to catch the attention of consumers, so providing consumers with as much product information as possible on packaging, this strategy has been proved to be negative."Clean label 2.0," mentioned in the report, advises brands not to accumulate too much information and encourages minimalist designs.
Some brands may worry that "subtraction" on the packaging cannot provide consumers with enough information, but in fact, too much product information may have the opposite effect.By selectively highlighting the most important information about the product on the packaging, consumers will benefit fully and will not feel "overloaded" with information.
Brands often assume that consumers are interested in products that have a lot of good description.So they kept adding product descriptions one after another until the packaging became disorganized and a design principle called essentialism emerged.
5. Revival of modern design
At present, the consumption frequency of young consumers in brick-and-mortar stores such as shopping center decreases, and they prefer to browse around shopping area, such as the aisle where fresh frozen food is sold.Therefore, if transparent materials, modern design, recyclability or unique shape elements are applied in the packaging to refresh the brand image and express the healthy attributes of the product, these young consumers may be attracted back to the brick-and mortar store at the center of shopping.
Modern packaging design is recovering, and brands should adopt different formats, turn to those essentialist design principles, and apply these principles to the promotion of young consumers, to show them that these large-scale brick-and-mortar stores will also provide fresh, healthy and better food.
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